The Business Side of Sports
Starting a club, a fitness studio or a sports academy is an interesting option for many coaches. In this course, which is supported by two live webinars, we deal with entrepreneur- ship in sports.
Starting a club, fitness studio or sports academy
There will be two Zoom live webinars, with presentations, discussions and feedback.
LIVE WEBINAR 1 on 10th Sept 2022 from 10h to 12h
LIVE WEBINAR 2 on 17th Sept 2022 from 10h to 12h
Registered participants only!
Registered participants will be informed seperatly!
Hello and Welcome !
Before we begin ...
Basic Marketing Principles
Marketing Management Process
The business environment
The four dimesions of sports marketing
Analysis of the Business Environment
Sponsoring : Athletes, Clubs, Federations; Events
Health & Fitness
Fitness Case Study: McFIT Germany
Meeting Personal Trainer & Athlete Elijah Mensah
Methods to create business models
Present your idea!
Your Pitch !
FREE PREVIEWYour Sports Business Model Canvas
Let's create a real case!
We want to give each participant the opportunity to present and work on his/her business idea. This requires some time for discussions and feedback. With only 10 slots we ensure that we have enough time for each participant's ideas.
YES. There are two live webinars scheduled on Saturday 10th September 2022, 10-12h and Saturday 17th September 2022, 10-12h.
YES. The intention is, that participants will get a solid theoretical foundation in this course as well as some inspiring business cases. You will then present your business idea in a live webinar.
YES, definitely! Based on the content of the course you may already make some adjustments to your business idea. But when presenting, you will get feedback on your idea from peers and a sports marketing expert.
YES. We are planning to have more blended courses like this, meaning online-course in combination with a live webinar!