Course curriculum

  1. 1
    • Curriculum and Content

    • Table of Content

  2. 2
    • Conceptual delimitations and theoretical approaches

    • Social Phenomenon Event

    • Actors and Market of Events

  3. 3
    • Projekt Management

    • Planning the Sports-Events

    • Marketing of Sports Events

  4. 4
    • History of Sports Events

    • The "Events-Cosmos" today

  5. 5
    • Introduction

    • Socio-Economic and political impact

    • Economic impact analysis

    • Local and Regional Development

    • Business and political implications

  6. 6
    • Case Study : Olympic Games

  7. 7
    • Event marketing as an instrument of communication policy

    • Analysis and evaluation of successful examples from practice

  8. 8
    • Innovative New Sports Events

    • Digitalisation in Sports Events

    • Outlook for Clubs and Federations

  9. 9
    • What to expect !

    • Spaces of Mega Sporting Events vs Public Spaces: Qatar 2022 World Cup and the City of Doha