Course curriculum

Take this self-guided course and learn at your own pace. On every step of the course you can meet other students and share your ideas in active discussions in the community.

    1. What to expect !

    2. Ressources & Literature

    1. History of Sponsoring

    2. Test your learning

    3. Handout_Sponsoring_Kap_1_2.pdf

    1. Sponsoring Crowdfunding Campaigns

    1. Market Analysis

    2. How to find the right sponsor

    1. Evaluating the property

    2. How to approach potential sponsors

    1. Legal framework of sponsoring

    2. How to draft a contract

    3. Tax framework

About this course

  • $49.90
  • 18 lessons
  • 0 hours of video content

Overview

Online learning or webinars - all is possible

  • Duration

    3 weeks

  • Weekly study

    3 hours

  • 100% Online

    Your study - your pace !

  • Global Classroom

    Join the courses with students from all over the world with different backgrounds from different sports and start networking while learning and gaining new insights.

  • Track your progress

    As you work through the course, there are quizzes and assignments there you can test your learning. Complete 90% of course steps and all of the assessments to earn your certificate

  • Join the Academy!

    Buy this course with all the material coming with it or join the academy with full access to all courses and communities of like-minded students from around the world.

What will you achive?

By the end of the course you will be able to ...

  • explain the theoretical context of sports sponsoring

  • explain why sports sponsoring is still a unique marketing tool not only for corporates

  • conduct the relevant market research & analysis

  • Identify potential sponsors for your organisation, league or event

  • develop a sponsoring strategy

  • draft a sponsoring proposal for potential sponsors

  • structure a sponsoring project plan

  • conduct a review of a sponsoring engagement

  • summarize successful sport sponsoring case studies

  • Sponsoring

Who is the course for?

This course has been designed for the following :

  • Bachelor Students in Sportmanagement

  • Sportmanagers in Clubs

  • Sportmanagers in Sports Federations

  • Everybody who is working in Sport & Eventmanagement

  • Sports Agents

  • Sportmanagers of Leagues & Events

Your Expert

Consultant I Lecturer I Coach Ralf Iwan

During my 25years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.