Course curriculum

Take this self-guided course and learn at your own pace. On every step of the course you can meet other students and share your ideas in active discussions in the community.

  1. 1
    • What to expect !

    • Ressources & Literature

  2. 2
    • History of Sponsoring

    • Test your learning

    • Handout_Sponsoring_Kap_1_2.pdf

  3. 3
    • Sponsoring Crowdfunding Campaigns

  4. 4
    • Market Analysis

    • How to find the right sponsor

  5. 5
    • Evaluating the property

    • How to approach potential sponsors

  6. 6
    • Legal framework of sponsoring

    • How to draft a contract

    • Tax framework

  7. 7
    • New players in the market

    • Test your learning

  8. 8
    • Sponsoring 22+

    • Summary

    • Test your learning


Online learning or webinars - all is possible

  • Duration

    3 weeks

  • Weekly study

    3 hours

  • 100% Online

    Your study - your pace !

  • Global Classroom

    Join the courses with students from all over the world with different backgrounds from different sports and start networking while learning and gaining new insights.

  • Track your progress

    As you work through the course, there are quizzes and assignments there you can test your learning. Complete 90% of course steps and all of the assessments to earn your certificate

  • Join the Academy!

    Buy this course with all the material coming with it or join the academy with full access to all courses and communities of like-minded students from around the world.

What will you achive?

By the end of the course you will be able to ...

  • explain the theoretical context of sports sponsoring

  • explain why sports sponsoring is still a unique marketing tool not only for corporates

  • conduct the relevant market research & analysis

  • Identify potential sponsors for your organisation, league or event

  • develop a sponsoring strategy

  • draft a sponsoring proposal for potential sponsors

  • structure a sponsoring project plan

  • conduct a review of a sponsoring engagement

  • summarize successful sport sponsoring case studies

Who is the course for?

This course has been designed for the following :

  • Bachelor Students in Sportmanagement

  • Sportmanagers in Clubs

  • Sportmanagers in Sports Federations

  • Everybody who is working in Sport & Eventmanagement

  • Sports Agents

  • Sportmanagers of Leagues & Events

Your Expert

Consultant I Lecturer I Coach

Ralf Iwan

During my 25years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.