Who is this course for ?

This course has been designed for bachelor students in sports & event management or people working in the sports industry.

Professionals in the sports sector will find this course useful for providing an up-to-date analysis of the football industry. 

By the end of the course, you‘ll ...

  • ... understand the economic significance of German and international football

  • ... know the types of football markets and their products,

  • ... master selected methods and techniques of normative, strategic and operational management of football companies in the context of market-oriented corporate management,

  • ... know the aspects of strategic management of internationally active football companies,

  • ... be able to analyse strategic, personnel, organizational and financial aspects of a football company.

The Soccer Industry

Soccer - or football as we call it in Europe - is a truly global sport and a huge industry! In this course we approach the sports of soccer from an industry perspective and have a closer look on all the market players involved.

  • You will get a complete overview of the soccer industry stakeholders.

  • Interviews with industry representatives will give you unique insights.

  • You will profit from the latest research results of the industry.

  • You get to know the latest trends and an outlook of the soccer industry.

Course curriculum

What you will learn

  1. 1
    • Overview

    • Before we begin...

    • Literature & Ressources

  2. 2
    • Business Model Canvas

  3. 3
    • What to expect !

    • The Amazon Universe

  4. 4
    • What to expect !

  5. 5
    • What to expect !

  6. 6
    • What to expect !

  7. 7
    • Higher earnings for Agents (FIFA,2021)

    • 01 Football_Industry Agents.pdf

    • What to expect !

  8. 8
    • What to expect !

  9. 9
    • What to expect !

    • Technology in Football

  10. 10
    • What to expect !

  11. 11
    • Various Academies

    • Mr Xi has a dream ...

  12. 12
    • What to expect !

    • Private Equity Fund bids for French media rights

  13. 13
    • Who can give advice ?

    • What to expect !

  14. 14
    • Various Papers & Articles

  15. 15
    • gjkl

  16. 16
    • Sports in the ME: An introduction


  • Theory & Cases

    This course provides a solid theoretical foundation that applies university standards. To connect theory and real-life, case studies in each subject show students the application of the topics and provide inspiration for their own professional life.

  • Latest research

    This course provides you with the latest research results and is well-curated with information, articles, interviews, and videos.

  • Experience

    Students benefit also in this course from more than 25years of international professional experience in sports. Sharing my own relevant personal professional cases and own experience students have a deep insight into the sports business.

You learn with

Ralf Iwan

Consultant I Lecturer I Coach

Ralf Iwan

During my 25years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.