Introduction to Sports Management
Get first-hand insights into one of the most exciting and interesting industries: The Sports Industry. We will touch the management of sports clubs, federations, and events as well as marketing in and with sports.
What to expect ...
Content
Before we begin... who are you ?
Overview of players and economic impact
Selected Case Studies
Sport Clubs
Management of Clubs
Management of Federations
Management of Events
Business Models in Sports
Case Studies
Venture Capital in Sports
Theoretical Background
Sponsoring
Theoretical Background
Classical Media
From Analog to Digital
Case Studies
Legal Implications in Sports Management
Challenges and Strategies in Sportsmanagement
Future Trends in Sportsmanagement