Introduction to Sports Management
Get first-hand insights into one of the most exciting and interesting industries: The Sports Industry. We will touch the management of sports clubs, federations, and events as well as marketing in and with sports.
Course Curriculum
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1
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What to expect ...
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Content
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Before we begin... who are you ?
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2
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Overview of players and economic impact
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Selected Case Studies
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3
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Sport Clubs
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4
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Management of Clubs
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Management of Federations
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Management of Events
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5
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Business Models in Sports
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Case Studies
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Venture Capital in Sports
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6
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Theoretical Background
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Sponsoring
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7
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Theoretical Background
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Classical Media
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From Analog to Digital
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Case Studies
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8
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Legal Implications in Sports Management
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9
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Challenges and Strategies in Sportsmanagement
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10
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Future Trends in Sportsmanagement
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